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Tuesday, May 1, 2012

So, I gotta be honest. I never liked my old blog's name: Urban Lace. When I started this whole thing last July, I just chose two random words and threw them together. I was never fully satisfied with the way it sounded - but once the blog got going, it just seemed too hard to change it.

Then, a few months ago when I started filing the paperwork for my small business. I stumbled across a problem. There's a jewelery company named Urban Lace - and they're based out of Portland. With similar names and similar hometowns, I knew we'd always be in competition. So, I decided it was time to drop Urban Lace and find something new.

I wanted this new name to grasp the identity of my blog PLUS the identity of the cards and stationery I'm wanted to start selling on Etsy. After weeks of deliberation, reader surveys, and difficult conversations (hey, good branding is important!) we finally decided on a name: Hello Lately. And then began the race to relaunch my brand.

Today, I'm so happy to announce that we've completely migrated over! Not only has the blog received a new name and facelift (um, how great is this new site?) but, my Etsy shop is also officially up and running! (Check it out here.)

To celebrate this kickoff, I thought I'd have a drawing. If you win, you could be the very first person to own a Hello Lately greeting card set! The rules are simple. Just use the below app to enter. The more actions you take, the more chances you have to win!

a Rafflecopter giveaway

Good luck - and thanks for all of your continued support!


  1. Love the new site and I definitely have to say that the "hello, cupcake" card is my absolute favorite!

  2. yeahhhh! this is awesome and I love the cards so much!

  3. Great job Alison! You are so creative and know you will be so successful! Excited to continue reading about your adventures, life, and cards!

  4. This is so wonderful Ali! My favorite is the 'thank you' card :) Excited for you and all the new adventures.

  5. So cute! I looove the "hello cupcake" card and I'm excited to see what you come up with in the future! Your blog is such a joy to read and it's great to see you doing more and more with it!

  6. Ali, I'm so proud of you! Great job at this blog; it's clean and full of inspiration. I personally love each card - but the "hello cupcake" is probably the most adorable. So excited to see more posts! :-)

  7. I love all of the cards! Especially the thank you card :)

  8. I'm so proud of you Alison! I would love the card set. It's so perfect!

  9. Your "Hello, Cupcake" card is awesome!

  10. Love you cards! Saw you on Pinterest and had to come check you out!

    1. Thanks Kristen! I'm so honored that you like them. :) Thanks for stopping by!

  11. Quality cards Alison! I look forward to more!


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