Tuesday, May 1, 2012
So, I gotta be honest. I never liked my old blog's name: Urban Lace. When I started this whole thing last July, I just chose two random words and threw them together. I was never fully satisfied with the way it sounded - but once the blog got going, it just seemed too hard to change it.
Then, a few months ago when I started filing the paperwork for my small business. I stumbled across a problem. There's a jewelery company named Urban Lace - and they're based out of Portland. With similar names and similar hometowns, I knew we'd always be in competition. So, I decided it was time to drop Urban Lace and find something new.
I wanted this new name to grasp the identity of my blog PLUS the identity of the cards and stationery I'm wanted to start selling on Etsy. After weeks of deliberation, reader surveys, and difficult conversations (hey, good branding is important!) we finally decided on a name: Hello Lately. And then began the race to relaunch my brand.
Today, I'm so happy to announce that we've completely migrated over! Not only has the blog received a new name and facelift (um, how great is this new site?) but, my Etsy shop is also officially up and running! (Check it out here.)
To celebrate this kickoff, I thought I'd have a drawing. If you win, you could be the very first person to own a Hello Lately greeting card set! The rules are simple. Just use the below app to enter. The more actions you take, the more chances you have to win!
a Rafflecopter giveaway
Good luck - and thanks for all of your continued support!